When done right, guest posting can provide you a great deal of benefits for your digital multimedia marketing campaigns, online and offline. However, in certain cases, incorrectly implemented guest posting campaigns could possibly produce detrimental effects to the bottom-line results of your Internet advertising and marketing plans.

          Guest posting can drive more targeted traffic to any of your Web properties. This can also help you increase the number of your subscribers in a matter of weeks, or even days (if done right), without costing you a fortune for advertising-related expenses. 

         This is a heavily debated question across a wide variety of SEO communities all around the world. Some claim their tests point out that Google is most likely sticking with backlinks as one of the main factors for their ranking algorithms. Others say that Google is putting little weight to the social popularity of a Web page.